About

Meet the woman behind Klank Co.

An independent South African creative brand where design, music and a little bit of attitude come together.

I'm the founder and designer behind Klank Co. — an independent South African creative brand where design, music and a little bit of attitude come together.

But this isn't my first rodeo.

The backstory

25,000 cards a month.

Many years ago, I founded Purple Rain — a South African greeting card company that grew into a thriving wholesale business. At its peak, I was supplying Mr Price Home with around 25,000 handcrafted greeting cards every month, along with a number of other retailers.

I eventually sold the business and moved to Dubai, where I spent five years continuing to do what I love: designing, creating and supplying greeting cards to shops and retailers.

Now I'm back in South Africa — and I'm doing it all again, but with a very different twist.

The brand

Klank Co. is my creative playground.

It's where I bring together my love of design, music, humour and all the little things that make people smile. From greeting cards and wine tags to music-inspired prints and wonderfully unexpected gifts, every Klank Co. product is designed to be more than just something pretty.

I want it to make you feel something.

The intention

Maybe it makes you laugh.
Maybe it reminds you of a song you haven't heard in years.
Maybe it says exactly what you were thinking but couldn't quite put into words.

The sound behind the card

The right song can say what words sometimes can't.

Every song featured on a Klank Co. card is carefully chosen to complement the emotion, humour, sentiment or attitude of the design. We don't simply choose a popular song — we look for the song that feels right.

Our curation process starts with the card itself. We consider the words, the mood, the personality and the moment the card is meant to capture. Then we search for a song that adds another layer to that feeling — sometimes perfectly obvious, sometimes unexpected, and occasionally a little cheeky.

The result is a meeting of words, design and music. A song can make you laugh. It can take you straight back to a memory. It can turn a simple message into something that stays with you long after the card has been read.

Why local production matters

Designed and made in South Africa.

Every card, print and paper product is designed and produced in South Africa, allowing us to stay closely involved in every stage of the creative process. From the first idea to the finished product, we value the relationships we have with local printers and suppliers who help bring our designs to life.

Producing locally means we can maintain the quality, attention to detail and personal touch that define the Klank Co. brand. It also allows us to create in smaller, considered runs rather than mass-producing products, resulting in collections that feel thoughtful, distinctive and genuinely special.

Most importantly, choosing local means supporting the talented people, small businesses and creative industries that make South Africa's design scene so vibrant.

Ons Afrikaans hart

Afrikaans is more than a language.

It is a language of humour, storytelling, nostalgia, music and emotion — and it has a wonderful way of saying things with personality.

Our Afrikaans range was created because we wanted Klank Co. to speak authentically to the people and culture around us. Not as an Afrikaans version of something else, but as a collection with its own voice, character and sense of place.

Music has always been deeply woven into Afrikaans culture. From timeless classics and beautiful ballads to boeremusiek, sokkie, rock and contemporary Afrikaans artists, our music carries memories, stories and emotions across generations. That makes it the perfect partner for our cards.

We carefully pair each Afrikaans design with music that feels familiar, meaningful, nostalgic, funny or simply impossible not to sing along to. The result is a uniquely South African experience where language, design and music come together.

For Klank Co., creating an Afrikaans range is about celebrating where we come from while presenting it in a fresh, modern and proudly contemporary way.

Because Afrikaans has a sound.
It has a rhythm.
It has a sense of humour.
And it has a story worth hearing.

Proudly South African

Fresh, fun and completely its own.

I want Klank Co. to feel fresh, fun, proudly South African and completely its own. After decades of designing products for people and retailers, I've learned that the best ideas are often the ones that make someone stop, smile and say:

"Oh, I LOVE that."

That's exactly what I'm aiming for with Klank Co.

Welcome to my latest chapter.

I think it's going to be a good one.

— Hester, founder of Klank Co.